Notes for water-trade contractors.
Plain-language posts on leads, Google Maps, reviews and marketing for foundation, waterproofing, restoration, mold and other water trades. Real numbers where we have them.
Showing up in ChatGPT and Google AI answers for "foundation repair near me"
What AI answers pull from when someone asks for a local contractor, and what you can do about it. No tricks, no guarantees.
Read the post →Mold remediationStarting a mold remediation business: how to land your first 20 jobs
Licensing, insurance, the first relationships and the online basics: how a new mold remediation company gets its first 20 jobs.
Read the post →AdsGoogle Local Services Ads for foundation and restoration companies: cost and when it pays
How Local Services Ads charge, what decides your placement, and how to tell from your own numbers whether they pay for your company.
Read the post →Restoration marketingSocial media for restoration companies: what actually produces calls
Social media rarely brings in a homeowner with water on the floor. Here's what it's good for, and how to spend an hour a week on it.
Read the post →Restoration referralsGetting restoration referrals from insurance agents and plumbers
Plumbers and insurance agents see water jobs before anyone else. Here's how to become the company they mention, without crossing any lines.
Read the post →Restoration leadsHow to get water damage leads without buying them
Where water damage jobs come from when you're not paying per lead, and how to build each source.
Read the post →Restoration marketingRestoration marketing ideas that bring in water jobs (and the ones that don't)
A short list of restoration marketing ideas, sorted by what actually produces water jobs. For the sequence, see the 12-month plan.
Read the post →Restoration marketingHow to market a restoration company: a 12-month plan
A month-by-month plan for a water damage restoration company: what to fix first, what to build, and how to know it's working.
Read the post →ReviewsHow to get more Google reviews after a foundation or crawl space job
Reviews are one of the few ranking factors you control directly. Here's a simple system for asking, the wording that works, and what not to do.
Read the post →Waterproofing marketingCrawl space encapsulation: what homeowners search before they call
Homeowners search "crawl space encapsulation" about 49,500 times a month in the US. Here's what they ask before they pick up the phone, and how to build pages that answer it.
Read the post →Google MapsHow to rank higher on Google Maps when you serve 15 towns from one shop
The map pack favors businesses close to the searcher. If your trucks cover a whole region from one address, here's what actually works, and what gets your profile suspended.
Read the post →Lead sitesAre Angi, HomeAdvisor and Thumbtack worth it for foundation and waterproofing companies?
Sometimes yes. Here's how these platforms make money, when they work for big-ticket water jobs, and how to tell from your own numbers whether to keep paying.
Read the post →Waterproofing leadsShared, exclusive or your own: what basement waterproofing leads really cost
The price per lead is the smallest part of what a lead costs you. Here's how to compare shared leads, exclusive leads and leads you generate yourself, using the number that matters: cost per sold job.
Read the post →Foundation repair marketingHow to get foundation repair leads without paying per lead
Lead sites are fast, but you're renting someone else's homeowner. Here's how foundation companies build a source of inspections they own, and how to run it alongside the leads you buy now.
Read the post →Want to see your own numbers?
The free audit shows where you rank in your towns, who's beating you, and whether your city is open for your trade.