SEO for foundation, waterproofing and restoration contractors.
Homeowners search “foundation repair near me” about 60,500 times a month in the US, and “crawl space encapsulation near me” about 40,500. We work on your Google Business Profile, your service pages and a page for every town your trucks actually drive to, so more of those searches end in a call to you, not a lead form sold to four other companies.
Search volumes: Semrush, US, October 2026.
12 towns tracked · 3 searches each
| Town | "foundation repair" | Change | Page |
|---|---|---|---|
| Millbrook | #1 map pack | ▲ 2 | /foundation-repair-millbrook/ |
| Cedar Falls | #2 map pack | ▲ 4 | /foundation-repair-cedar-falls/ |
| Oak Ridge | #3 map pack | ▲ 1 | /foundation-repair-oak-ridge/ |
| Westfield | #5 organic | New page | /foundation-repair-westfield/ |
| Pine Hill | Not in top 20 | Page due Oct | Scheduled |
Most of your market is being sold back to you.
Search "foundation repair near me" and page one is Yelp, Thumbtack, Angi and the big dealer networks. Their business is selling that homeowner to whoever pays.
The homeowner fills in one form and gets three calls before you've finished the estimate on your last job. You're competing on price before you've seen the crack.
Ads and pay-per-lead stop the day the card stops. None of what you spent last year is still working for you this year.
Most contractor sites have a "Service Areas" page with a list of towns on it. Google doesn't rank a list. It ranks a page about foundation repair in that town.
Build the profile and the pages you own, in the towns you actually serve, and track every call they bring in.
Built for contractors who deal with water.
We only take water-related trades, so the pages, the profile categories and the links are built for how your jobs are actually sold.
Foundation repair
Piering, wall stabilization, slab leveling. Get found by the homeowner looking at a stair-step crack tonight.
Foundation repair SEO →Taking clientsBasement & crawl space waterproofing
Drain tile, sump pumps, encapsulation. Stop paying per lead for homeowners who already got three quotes.
Waterproofing leads →Taking clientsWater damage restoration
Water jobs go to whoever ranks in the map pack and picks up at 2 a.m. Be that company in your towns.
Restoration SEO →Taking clientsMold remediation
Calls from homeowners who found the mold themselves, not just referrals from the restoration company down the road.
Mold remediation marketing →Taking clientsPool builders
Inground and custom pool builders. Get in front of the family comparing builders months before they sign.
Pool builder SEO →Taking clientsPool service & repair
Weekly service, repairs, leak detection and resurfacing. Fill routes in the neighborhoods you already drive.
Pool service marketing →The work, listed. Nothing vague.
Google Business Profile, managed
Categories, services, service areas, photos from real jobs, posts, and answers to the questions homeowners ask on your profile.
A page for each service
Push piers, helical piers, wall anchors, drain tile, encapsulation. One page each, written so a homeowner understands what you do and why it costs what it costs.
A page for each town that pays
Not find-and-replace. Each town page talks about the work you've done there and the houses you see there.
Citations cleaned up
Same name, address and phone everywhere it matters, so Google isn't guessing which listing is the real you.
Links from places that make sense
Local suppliers, trade associations, realtor and home-inspector resource pages, community sites. Every one listed in your report.
Calls tracked and reported
Tracking numbers on your site and profile, so you can see which calls came from search. One report a month you can read in five minutes.
One company per trade, per city. Then we close the door.
- We won't work for the company down the roadIf we take you on, we turn away other companies in your trade, in your city, for as long as you're with us.
- Checked before you signThe free audit starts by checking whether your city is still open for your trade. If it isn't, we tell you and that's the end of it.
- More cities, more locksServe more than one city? Each extra city you want locked is a separate line on your plan, so you know exactly what you're paying for.
Audit first. Then the work. Then a report every month.
You don't sign anything until you've seen where you stand.
Free market audit
We check where you show up in the map pack across the towns you list, who's beating you and why, and whether your city is still open for your trade.
No cost, no contractFix and build
Profile cleanup, citations, service pages, then town pages in the order that makes you money. Every plan includes your website: we rebuild it for your trade, or keep and fix yours if it already works. No build invoice.
First 90 daysMonthly work, monthly report
New pages, links and profile work every month. Then one report: map pack positions by town, calls from Google, and what we did.
Your part: 15 minutes a monthTwo plans. Website and city included.
Every plan includes your website and exclusivity for your trade in one city. No setup fee. Month to month.
Market
- New website built for your trade, hosted and maintained (or we keep and fix yours if it works)
- Google Business Profile managed (1 location)
- Service and town pages: up to 8 in the first 90 days, then 4 a month
- Citations and local links
- Call tracking on site and profile
- Monthly report by town
Metro
- Website included
- Up to 3 profiles and 3 exclusive cities
- Up to 8 pages per city in the first 90 days, then 8 a month
- More links each month
- Quarterly planning call
Exclusivity in each additional city you serve, plus the town pages and citations to compete there.
If you cancel SEO, keep the website for $200 a month. That covers hosting and unlimited website updates.
Website included in every plan. No setup fee. Month to month: cancel anytime with 30 days' notice.
Do you guarantee rankings or a number of leads?
No, and be careful with anyone who does. We guarantee the work: the pages, the profile work, the citations, the tracking and the report, on time every month. You can check every item.
What does "one contractor per trade per city" mean?
If we work with you as a foundation repair company in your city, we won’t take on another foundation repair company there while you’re a client. Your city is checked in the free audit before you sign.
I already pay for leads. Should I stop?
Not on day one. Keep whatever fills your schedule while the pages and profile build up, and compare cost per sold job side by side in the report. Most owners cut back once they can see where their calls come from.
Is a website included?
Yes, in every plan. If your current site loads fast and we can edit it, we keep it and fix it. If it’s holding you back, we rebuild it for your trade with no build invoice. If you ever stop SEO, you can keep the website for $200 a month, which covers hosting and unlimited website updates.
Is there a contract?
No minimum term. Every plan is month to month: cancel anytime with 30 days’ notice.
Who owns the profile, the domain and the pages?
You own your Google Business Profile and your domain, and we’re added as managers. Content we write for you is yours.
Find out where you stand in your towns.
Tell us your trade and the towns you serve. We’ll show you where you rank, who’s beating you, and whether your city is open.
Free audit. We check your city is open for your trade before anything else.