SEO for septic, sewer and drain companies
Nobody thinks about their septic tank until the yard smells or the toilets back up. Then they search, and they call the first company that looks local and can come today. We make that your company, for pumping, repairs, installs and inspections, and for the sewer and drain work you do.
What homeowners type.
Septic searches are huge for such a quiet trade, and the clicks are cheap. Drain and sewer clicks cost far more, because plumbers are bidding on them too.
| Search | Monthly US searches | Cost per click |
|---|---|---|
| septic tank pumping near me | 90,500 | $6.16 |
| septic system repair | 49,500 | $8.61 |
| septic service near me | 18,100 | $7.65 |
| septic tank installation | 12,100 | $5.92 |
| septic inspection near me | 1,900 | $7.19 |
Semrush, US, October 2026. Cost per click is the average Google Ads advertisers bid.
Done every month.
Built for pumping routes and big-ticket installs.
Google Business Profile
Septic service categories, services listed one by one (pumping, inspections, repairs, installs, drain fields), service areas and real truck and job photos.
Service pages
Pumping, inspections for home sales, risers, baffles and pumps, drain field repair, new system installs, and maintenance plans.
Town pages
For the rural towns and counties you cover, with soil and permit notes you actually deal with.
Realtor and inspector pages
Septic inspections for home sales are a steady referral source. A page that explains how you handle them earns links and calls.
Citations and links
Listings, then links from realtors, home inspectors, excavators and county resources. Listed in your report.
Tracking and the report
Calls by source, positions by town.
If you also jet lines and repair sewers.
Plenty of septic companies also clear drains, jet lines and repair sewer laterals. Those searches are big and expensive:
| Search | Monthly US searches | Cost per click |
|---|---|---|
| drain cleaning near me | 201,000 | $24.70 |
| hydro jetting near me | 74,000 | $26.48 |
| sewer line repair near me | 60,500 | $20.91 |
| sewer camera inspection near me | 4,400 | $18.61 |
Semrush, US, October 2026.
Owner-side searches are small ("sewer repair seo" 70 a month, "drain cleaning seo" 50, "drain cleaning leads" 40 at $29.00 a click), and most drain cleaners look under plumbing marketing instead. If drain and sewer is part of your work, it gets its own service pages under your septic plan. We don't take general plumbing.
Trenchless sewer line repair and replacement SEO
Septic and sewer companies that pipe-burst or line sewer laterals can rank for those jobs separately from drain cleaning:
| Search | Monthly US searches | Cost per click |
|---|---|---|
| trenchless sewer repair near me | 3,600 | $12.43 |
| sewer line replacement near me | 2,900 | $16.08 |
| sewer camera inspection near me | 4,400 | $18.61 |
Semrush, US, October 2026.
On the owner side, "sewer repair marketing" gets about 50 searches a month and "trenchless marketing" about 40 ($27.76 a click, KD 33). Page one for those is held by trenchless-only marketing companies, so if trenchless is your main business, compare carefully. If it's one service among septic and drain work, it gets its own pages under your septic plan: camera inspections, pipe bursting, lining, and how trenchless compares with digging up the yard.
Small trade, little competition.
Owner-side searches for septic marketing are small: "septic company seo" about 50 a month, "septic company marketing" 40, "septic seo", "septic leads" and "septic tank marketing" about 30 each (Semrush, US, October 2026). Small owner-side demand usually means fewer marketing companies building specifically for septic, and more room for a septic company with good pages in its towns.
One septic company per city. Then we close the door.
- We won't work for the company down the roadIf we take you on, we turn away other septic companies in your city for as long as you're with us.
- Checked before you signThe free audit starts by checking whether your city is still open for your trade. If it isn't, we tell you and that's the end of it.
- More cities, more locksServe more than one city? Each extra city you want locked is a separate line on your plan, so you know exactly what you're paying for.
Questions owners ask us.
Do you work with plumbers?
No. We take septic companies, including the sewer and drain work they do. General plumbing isn’t on our list.
We cover three counties. Can you rank us everywhere?
In the map pack, distance from your shop matters a lot. Town and county pages can rank in the regular results farther out. We won’t set up fake offices.
What does it cost?
Market is $1,950 a month, website included, month to month. See pricing.
Related.
See where you rank for "septic service" in your towns.
Free audit: positions across your towns, who’s beating you, and whether your city is open.
Free audit. We check your city is open for your trade before anything else.