Restoration marketing that brings in water jobs, not just clicks
Most restoration companies get work from some mix of plumbers, insurance agents, property managers, Google Ads, Local Services Ads, lead networks and search. Here’s how each one works, what it really costs you, and where we fit.
Fast, and the most expensive clicks in the trade.
Advertisers pay about $42 a click for "water damage restoration near me" and "emergency water removal" (Semrush, US, October 2026). That's before the click turns into a call, and before the call turns into a job you can bill.
Local Services Ads charge per lead rather than per click, and placement leans on your reviews, your responsiveness and your hours. "Google guaranteed" alone carries an average cost per click of $161.71, which tells you how much money is chasing that panel.
We don't manage ad accounts. We give every channel its own tracking number so the report shows ad calls next to organic calls, and you can see cost per job by source. More: Local Services Ads: cost and when it pays.
Plumbers, agents and property managers.
Referral partners send some of the best restoration jobs, because the homeowner already trusts whoever sent them. But referrals don't scale on their own, and they disappear when your contact changes jobs.
The pages we build back up those relationships: a page for plumbers, one for insurance agents, one for property managers, each explaining how you work with them. More on that in getting referrals from insurance agents and plumbers.
What you're paying for, and what you keep.
The last column is the one most owners never ask about.
| Channel | How you pay | Who else gets the homeowner | What's left when you stop paying |
|---|---|---|---|
| Lead networks | Per lead, or per call | Often other restoration companies | Nothing |
| Google Ads | Per click. About $42 for the main water searches | Every company in the auction | Nothing |
| Local Services Ads | Per lead, through Google | The other companies in the panel | Your reviews on the LSA profile |
| Plumber, agent and property manager referrals | Time and relationships | Depends who else they refer | The relationships |
| Social media | Time, or ad spend | Your followers, mostly past customers | The audience |
| SEO, your website and your Google Business Profile | Monthly plan, website included | Whoever else ranks, but the homeowner chose to call you | The pages, reviews, links and rankings you built |
Cost per click: Semrush, US, October 2026. Lead and call prices vary by market and vendor, so we don't quote them here.
Restoration is a big search market.
Monthly US searches, from Semrush.
| Search | Monthly US searches | Cost per click |
|---|---|---|
| water damage restoration near me | 165,000 | $42.36 |
| fire damage restoration near me | 49,500 | $28.66 |
| water mitigation | 22,200 | $43.10 |
| restoration companies near me | 12,100 | $22.24 |
Semrush, US, October 2026.
One restoration company per city. Then we close the door.
- We won't work for the company down the roadIf we take you on, we turn away other restoration companies in your city for as long as you're with us.
- Checked before you signThe free audit starts by checking whether your city is still open for your trade. If it isn't, we tell you and that's the end of it.
- More cities, more locksServe more than one city? Each extra city you want locked is a separate line on your plan, so you know exactly what you're paying for.
Questions owners ask us.
Do you do social media?
We help you post real job photos to your Google Business Profile. We don’t run social media accounts; it rarely brings in a homeowner with water on the floor today. See what actually produces calls.
We're getting jobs from a lead network. Why change?
Maybe you shouldn’t, yet. Keep it while your own channel builds and compare cost per billed job in the report.
Do you work with other restoration companies?
Yes, in other cities. Never two in the same city.
Can you market fire and mold too?
Yes. Fire, smoke and mold get their own service pages under the same plan, as long as you’re licensed and actually do the work.
What does it cost?
Market is $1,950 a month with your website included. Metro starts at $3,500. Month to month, no setup fee. See pricing.
Related.
Find out which channel is costing you the most.
The free audit shows where you rank in your towns, who’s beating you, and whether your city is open.
Free audit. We check your city is open for your trade before anything else.